SEO

Today, search engines are a significant source of traffic for well designed and optimised business websites. Existing and potential customers often do not remember the exact url of the company website and will type the company name in the search engine to reach the website. Also if the company website ranks well for the product or service being sold, the company can reach potential customers without any additional expenditure.

To rank well in search engines, the factors to be considered in domain name selection are :
1. Company name : The length of the company name is not very important, but it should include the complete name. For example , for Quick computer services, it is advisable to get the domain name quickcomputerservices.com .
2. Multiple domain names: It is advisable to get domain names related to the major products or services sold by the company, as search engines consider the keywords in the domain name for ranking
3. Top Level Domain,TLD : For companies targetting the local market, it is better to get the country code CCTLD domain, as search engines rank these domains better for local search.